Meta Quest 2 Campaign
For the Meta Quest 2, our objective was to increase brand awareness, purchase increase, and increase customer retention. The "quest" (VR Headset) was officially unveiled on September 16, 2020 during Facebook Connect 7. We sent out a survey to over 200 users that know about VR headsets. We asked which VR headsets did they know about. 38% knew about Oculus Quest and only 5% knew about Meta Quest 2. This campaign will run for 6 months through out September 2022 to February 2023. The budget for this is $50 million.
*This project was done independently with a group for an advertising class.
Primary Target Audience
The primary target we are marketing towards are Dedicated Gamers. As of now, Dedicated Gamers currently spend 2.4hours per week with VR. The age range our agency is focusing on is between 13-20 and are mostly male. They, or their parents, spend two times more on games, devices, accessories, and in-game purchases. Dedicated Gamers spend around $200 per year on video games.
Secondary Target Audience
The architects and engineers have the responsibility of designing the building with attention to Title 24 compliant. Engineers need to calculate the necessary electric power loads for the entire building amongst other systems. Their personal goals include pleasing their clients, winning awards, and getting published. But for the project itself, their goals are to be involved in every stage of the project and to keep within budget and code requirements. The challenge of this industry includes finding reliable and knowledgeable partners during the planning process to specify materials, fixtures, appliances, etc
